We investigate the UV-brightest sources in the nearby galaxy M33. Our catalog of 356 sources is constructed from far-ultraviolet (FUV; 1500A) and near-ultraviolet (NUV; 2400A) images obtained with the Ultraviolet Imaging Telescope (UIT) matched with ground-based UBV data. We find that our survey is limited by the FUV flux and is complete to F_1500=2.5x10^-15ergs/cm^2^/s/A, other than in the most crowded regions; this corresponds roughly to Mbol=-9.2 to -10.0 (or masses of 40-60M_{sun}_), for Teff=50,000{deg} to 10,000{deg}. We use Hubble Space Telescope (HST) WFPC2 images of several M33 fields to conclude that at least one-half of our sample is uncontaminated by unresolved neighbors, at least at the 0.1" (0.4pc) level, a resolution similar to that achieved in the LMC from the ground. Spectral types have been obtained for 131 of our objects. We discuss the spatial distribution of the UIT sources, finding that they provide an excellent tracer of the spiral arm pattern and confirm that star formation continues in the nuclear region to the present day. Our survey has found a large number of O and early B-type supergiants, including stars as early as O6, but the optical spectroscopic sample is dominated by later type B supergiants, as these are the visually brighter. Among the brightest stars (both at 1500A and at V) are the "superluminous" Wolf-Rayet stars first discovered by Conti & Massey in the largest H II regions of M33; these objects are now known to be small groups of stars in modest analog to R136 in 30 Dor. In general, our survey has failed to detect the known W-R stars, as they are too faint, but we did find several new late-type WN stars and composite systems, which are brighter. Two stars of high absolute visual magnitude (M_v~-9.0) are found to be B I + WN binaries, similar to HDE 269546 in the LMC; one of these is multiple at HST resolution. Most interesting, perhaps, is our finding six Ofpe/WN9 "slash" stars, five of them newly discovered. These stars show properties intermediate between those of Of and WN stars and are believed to be a quiescent form of luminous blue variables (LBVs). Our spectroscopy found five additional stars that are spectroscopically similar to the known LBVs of M33. One of these stars has recently been shown to be spectroscopically variable, and we suggest that all of these stars deserve continued scrutiny. The nucleus of M33 is the visually brightest object in our survey, and its UV colors are indicative of a hotter component than its optical photometry or spectral type would suggest. We discuss the possibility that the pointlike nucleus may contain a few interesting hot stars that dominate the light in the UV, and we make the comparison to the cluster of He I emission-line stars found near the center of the Milky Way. We comment on which color-magnitude and color-color plots make the best diagnostic tools for studying the hot, massive star population of a galaxy like M33.
